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For instance , an article upon availability of enterprise world wide web infrastructure may well focus on superior availability including references to the product. Additionally , a bright white paper or ebook with relevant content material can be distributed to users. By using a white-colored paper or perhaps ebook, you may also build an email list. In addition , you can use the content to focus on a specific visitors, such as organization web system users. This way, you can use the content to measure the success of your marketing attempts.